Holiday Sales + Capsule Drops!Updated 3 days ago

Here is our holiday agenda, beginning with our early Black Friday sale starting on October 23rd - October 28th. Drinkware will be 20% off, with exclusions*.

This year we're bringing back our Holiday Capsule Collections! This includes 7 total drops -- NEW products, prints and colors, and a limited-edition fan-favorite in Brüs that weren't in the original collection.

More info on Capsules below: You must sign up to get first access to each drop. One sign up opts you in to ALL following Holiday Capsule Collections.

Sign up here (https://www.brumate.com/pages/capsule-sign-up). **Even if you are already subscribed to SMS messages, you need to sign up for this list.**

All drops will launch with 30 minutes of early access at 9am MT exclusively on this page (https://www.brumate.com/collections/capsule-drops) on BrüMate.com (not in the app).

Unlike last year, most drops will not be gated/password protected, with the exception of our first drop. If you sign up, you will receive the link and password (If needed) when each Capsule drops.

Any remaining products from each launch will become available to the public at 10am MT.

Most drop each Friday from 11/7 - 12/12, with an extra drop on Cyber Monday. See schedule below:

Drop #1: 11/7 (gated - if signed up, you’ll receive the link + password to shop when it’s live)
- Select products also available at Dillard’s, Palmetto Moon, and Buc-ees
Drop #2: 11/14
- Select products also available REI and Dick’s Sporting
Drop #3: 11/21
- Select products also available at Dick’s Sporting
Drop #4: 11/28 (Black Friday drop; included in our 20% off sale)
- Select products also available at Dick’s Sporting Goods
Drop #5: 12/1 (Cyber Monday drop; included in our 20% off sale)
- Only available at BrüMate
Drop #6: 12/5
- Select products also available at Dillards, Scheels, Whole Foods Market
Drop #7: 12/12
- Only available at BrüMate

We will post teasers for each Capsule Collection in advance of their launch on Instagram and Facebook, so make sure you're following along (turning on post notifications helps).

Happy Holidays from the BrüMate team!

*Promotion ends 10/28/2025 at 11:59pmPT. Only one code per order. Use code “EARLY20” in checkout. Excludes coolers, MultiShaker, Paragon Hydration Pack, Paragon Hydration System, gift cards, sale items, bundles + sets, and Green Shipping Protection. No price adjustments. Other restrictions may apply.

Was this article helpful?

Yes